The Call
Jessie Pope’s The Call stands as one of the most emblematic—and now controversial—poems of the early phase of the First World War. Written at a time when British society was swept up in patriotic fervor and idealized conceptions of military service, the poem functions simultaneously as a recruitment appeal, a moral exhortation, and a cultural artifact that crystallizes the values, assumptions, and emotional tenor of its moment. Though brief in form, The Call encapsulates a worldview now largely discredited by war’s subsequent horrors, yet its historical significance, rhetorical force, and literary construction merit close scholarly scrutiny. To understand this poem fully is to grapple not only with its surface-level jingoism but also with the complex interplay of gender, duty, national identity, and emotional manipulation that characterized much of the propaganda of its era.
At the core of The Call lies a direct, almost theatrical address: a series of questions posed to an imagined young man—“my laddie”—designed to elicit a response that is as much emotional as it is volitional. The poem’s speaker, implicitly female, adopts a tone that is both coaxing and accusing, blending maternal affection with peer-like camaraderie. This dual voice is not incidental; it reflects the gendered dynamics of wartime mobilization, wherein women were often cast as both guardians of domestic virtue and enforcers of masculine honor. The repeated invocation of “my laddie” personalizes the call to arms, transforming what might otherwise be an abstract civic duty into an intimate challenge. It is not the state or the military that summons the young man—it is a familiar, affectionate voice that implies betrayal if he refuses.
Historically, The Call emerged in 1914–15, during the early, euphoric phase of the Great War, when enlistment was still voluntary in Britain and public discourse was saturated with rhetoric of adventure, glory, and moral righteousness. The poem first appeared in newspapers and later in Pope’s collection The Call: and Other Poems (1915), which became immensely popular among the British reading public. At the time, Pope was a well-established journalist and poet known for her light verse and children’s poetry, and her wartime poems, including The Call, were widely reprinted and recited. Her work resonated because it distilled complex national anxieties and aspirations into accessible, emotionally charged language that spoke directly to the middle-class sensibilities of the era.
Culturally, the poem draws on deep-seated Victorian and Edwardian notions of heroism, masculinity, and imperial duty. The references to “the Empire’s thanks” and “the victor’s ranks” situate the conflict not merely as a defensive war but as a noble crusade to uphold British global supremacy. This imperial framing was critical to the war’s early appeal, particularly among the educated classes who saw service as both a patriotic obligation and a means of affirming Britain’s civilizational mission. The poem’s invocation of “banners and rolling drums” evokes a triumphant return—a procession that celebrates not just victory but moral superiority. In this vision, war is not chaos but ceremony; not slaughter but spectacle. The defeated or hesitant man, by contrast, is reduced to the grotesque image of one who “stand[s] and bite[s] his thumbs”—a gesture of impotent shame, borrowed perhaps from Shakespearean idiom but here recast as the ultimate social disgrace.
Pope’s deployment of rhetorical questions is perhaps the poem’s most potent literary device. Rather than stating outright what the young man should do, she forces him—and by extension, the reader—into a position of self-interrogation. Each stanza presents a binary: action versus inaction, courage versus cowardice, participation versus exclusion. The questions are not neutral; they are loaded with moral implication. To “fret to begin” is virtuous; to “want to save his skin” is suspect. To “long to charge and shoot” is healthy ambition; to “rather wait a bit” is weakness. The cumulative effect is a kind of emotional blackmail, where refusal to enlist is framed not as a reasoned choice but as a failure of character. This technique exploits the psychological vulnerability of youth, especially young men raised in a culture that equated masculinity with physical bravery and public service.
It is worth noting that the poem’s emotional impact hinges on its use of colloquial diction and rhythmic urgency. Phrases like “keen on getting fit” and “show his grit” reflect the everyday language of schoolboy ethos and sporting culture, thereby aligning military service with familiar, socially approved activities. The informal register—“my laddie,” “Do you?”—creates a sense of camaraderie, as though the speaker is merely reminding the young man of values he already holds. This rhetorical strategy blurs the line between persuasion and peer pressure, between civic appeal and social coercion. The poem does not invite debate; it forecloses it by presenting enlistment as the only morally and socially acceptable response.
In contrast to the later war poets—most notably Wilfred Owen, Siegfried Sassoon, and Isaac Rosenberg—Pope offers no glimpse of mud, blood, or psychological trauma. There is no trench warfare in The Call, only the romantic abstraction of “the trench” as a site of honor. The absence of realism is not a failure of imagination but a reflection of cultural timing and intent. Pope wrote before the full horror of industrialized warfare became widely known, and her audience had not yet been disillusioned by reports of stalemate, mass casualties, and bureaucratic incompetence. To judge her poem solely by the standards of post-1916 poetry would be to misunderstand its function and context. The Call belongs to a specific historical moment—one of collective optimism and moral certainty—that would soon be shattered by the Somme and Passchendaele.
Indeed, the poem’s later infamy stems largely from its juxtaposition with the anti-war verse that followed. Owen’s famous poem Dulce et Decorum Est, written partly as a rebuke to “my friend” (widely interpreted as a reference to Jessie Pope), explicitly counters the romantic illusions that poems like The Call helped propagate. Where Pope speaks of “banners and rolling drums,” Owen describes “blood-shod” soldiers “coughing like hags.” Where Pope frames war as a test of character, Owen reveals it as a dehumanizing machine that grinds men to dust. The contrast is stark and deliberate, and it has shaped much of the modern reception of Pope’s work. Yet this binary reading—jingoist versus truth-teller—risks oversimplification. Pope was not a cynical manipulator but a product of her time, writing what her culture demanded and believed. Her poem must be understood not as a lie but as a symptom—a cultural expression of a society not yet ready to confront the reality of modern war.
Biographically, Pope’s life and career complicate the caricature of her as a mere propagandist. Though she is now best remembered for The Call and similar poems, she was a prolific writer whose work spanned journalism, children’s literature, and light verse. She supported the war effort wholeheartedly, as did many women of her class and generation, but she also later advocated for veterans and wrote sympathetically about the war’s impact on families. Her later work shows a more nuanced understanding of loss and sacrifice, even if it never approached the searing honesty of Owen or Sassoon. To dismiss her entirely is to ignore the broader cultural matrix in which wartime poetry operated—a matrix that included both celebratory and critical voices, often coexisting in tension.
Philosophically, The Call raises enduring questions about the ethics of persuasion in times of national crisis. Is it ever justifiable to appeal to shame, peer pressure, and social conformity to recruit soldiers? Does patriotic poetry have a responsibility to truth, or is its function purely motivational? These questions remain relevant in contemporary discourse about media, propaganda, and the moral economy of war. Pope’s poem, for all its simplicity, engages with these issues implicitly by framing enlistment as a moral imperative rather than a political choice. The “laddie” is not asked to weigh strategic considerations or ethical dilemmas; he is asked whether he is the kind of man who acts—or watches. In this framework, neutrality is not an option; it is a failure of identity.
Moreover, the poem’s emotional resonance—however problematic by modern standards—cannot be denied. It speaks to a deep human desire to belong, to be recognized, to prove oneself worthy of admiration. These impulses are not unique to wartime; they are fundamental to the construction of selfhood in any society. Pope taps into them with remarkable efficiency, using poetic form not to explore ambiguity but to resolve it in favor of action. The poem’s power lies not in its complexity but in its clarity: it offers a single, unambiguous path to honor, and any deviation from that path is marked as shameful. In a world increasingly aware of moral gray areas, such certainty can be both seductive and dangerous.
It is also instructive to place The Call within the broader tradition of martial poetry. From the epics of Homer and Virgil to the ballads of the Napoleonic Wars, poets have long glorified combat as a crucible of virtue. Pope’s poem fits squarely within this lineage, albeit in a modern, mass-media context. What distinguishes her work is its domestic intimacy—the sense that war is not a distant affair of kings and generals but a personal test for every young man. This democratization of heroism was characteristic of early twentieth-century nationalism, which sought to mobilize entire populations rather than just professional armies. In this light, The Call can be seen as part of a larger cultural project to redefine citizenship in martial terms.
Yet even within its own historical moment, the poem was not universally embraced. Critics at the time noted its simplistic morality, and some soldiers reportedly resented the implication that they had gone to war for glory rather than duty or necessity. The poem’s tone—breezy, almost playful—struck many as incongruous with the gravity of war. This dissonance reveals a key tension in early wartime culture: the gap between the rhetoric of sacrifice and the reality of suffering. Pope’s poem attempts to bridge that gap by making sacrifice seem exhilarating and socially rewarding, but the attempt relies on a suspension of disbelief that the war itself would soon shatter.
In conclusion, The Call by Jessie Pope is far more than a relic of misguided patriotism. It is a finely tuned instrument of emotional persuasion, a cultural snapshot of a society on the brink of disillusionment, and a testament to the power—and peril—of poetic rhetoric in times of crisis. Its themes of honor, duty, shame, and belonging continue to resonate, even as its assumptions have been overturned by history. To read it today is to engage with a vanished world of moral certainty, one that believed in the redemptive power of war and the clarity of masculine virtue. The poem’s enduring value lies not in its truth but in its honesty about the illusions that animate nations in the early throes of conflict. In studying The Call, we do not merely confront a piece of propaganda; we confront the mechanisms by which societies summon their young to die—and the voices that, for better or worse, make such summons seem noble. Poetry, at its most potent, does not just reflect culture; it shapes it. And in 1915, few poems shaped British wartime culture more decisively than this deceptively simple call to arms.