The Eukleia was a festival celebrating Eukleia, the personification of good fame, glory, and honorable reputation. Particularly observed by young people and brides seeking virtuous reputations, it featured offerings, processions, and celebrations of honor. Some traditions identified Eukleia with Artemis's aspect protecting reputation. In poetry, Eukleia symbolizes honor culture, the pursuit of lasting fame, and moral virtue, appearing in works exploring Greek values of kleos (glory), the social importance of reputation, feminine virtue, and the practice of personifying abstract ideals as deities worthy of worship, reflecting cultural emphasis on honor and public standing.

Eukleia honors the personification of glory and good reputation, celebrating virtuous fame and honorable renown. The festival's emphasis on reputation illustrates Greek values privileging public esteem and virtuous character. Understanding Eukleia helps contextualize Greek concerns with honor, shame, and social reputation throughout ancient literature. The personification of abstract values like glory demonstrates Greek religious practices that elevated ethical concepts to divine or semi-divine status, making virtue worship itself.