The International Society for Krishna Consciousness (ISKCON) was founded in 1966 by A.C. Bhaktivedanta Swami Prabhupada in New York City. This movement aimed to promote the teachings of the Bhagavad Gita and the practice of bhakti yoga, emphasizing devotion to Lord Krishna. ISKCON played a crucial role in bringing Hindu philosophy and culture to the Western world, influencing spiritual practices and fostering a global community.

The founding of the Hare Krishna Movement (ISKCON) in 1966 popularized bhakti devotional poetry and chants within Western counterculture literature. This movement influenced poets to explore themes of spirituality, devotion, and the search for meaning in contemporary life.