Levi's 700 Series Women's Denim Collection Launches Globally
What happened
In 2015, Levi Strauss & Co. launched its 700 series women's denim collection globally, inspired by the original 1934 women's blue jeans, Lot 701. The new pants included additional stretch while retaining authentic elements like the Two-Horse Design patch. This collection was a nod to the brand's heritage while addressing the needs of the modern woman.
Literary impact
The launch of the 700 series, which drew inspiration from the first jeans for women, reflected the ongoing evolution of female identity, a theme that has been central to feminist poetry from the mid-20th century to the present. Poets like Adrienne Rich and Sylvia Plath explored the complexities of womanhood and embodiment, themes that resonate with the history of women's adoption of denim. The collection also highlighted the ways in which fashion, like poetry, revisits and reinterprets its own history.
Source: Levi Strauss & Co.