In 1999, Levi's introduced 'Engineered Jeans,' which featured an ergonomic design with twisted side seams and shaped legs to follow the natural contours of the body. This innovative design was a departure from the traditional straight-leg cut and reflected the brand's commitment to blending style with functionality. The Engineered Jeans were marketed as a futuristic and comfortable alternative to classic denim.

The 'Engineered Jeans,' with their focus on form and function, reflect the modernist interest in design and efficiency that has influenced poetry from the Imagists to the Objectivists. The idea of clothing that is shaped to the body resonates with the poetic concern for precision and economy of language. The jeans' futuristic aesthetic also connects to the science fiction and speculative poetry of the late 20th century, which explored the relationship between technology and the human body.