In 2010, Instagram was launched as a mobile photo and video sharing app, quickly becoming a major social network for visual storytelling. Its filters and simple interface democratized content creation. The platform influenced modern aesthetics, self-expression, and digital poetry through image-text combinations and visual narratives.

The launch of Instagram in 2010 transformed how poetry is shared and consumed, leading to a rise in visual poetry. Poets began to experiment with image-text hybrids, creating micro-literature that resonates with contemporary audiences, as seen in the works of Rupi Kaur.