The rise of K-Pop as a global phenomenon began in 1997 with the debut of Seo Taiji and Boys, who blended pop, hip hop, and traditional Korean elements. This genre quickly gained popularity, leading to the establishment of a vibrant music industry in South Korea. K-Pop's global reach has since transformed the music landscape, influencing fashion, dance, and cultural exchange worldwide.

The rise of K-Pop as a global phenomenon in 1997 promoted multilingual lyrics and cultural exchanges that influenced contemporary poetry. Poets began to explore themes of identity and globalization, reflecting the diverse influences of this musical genre and its impact on youth culture.