In 1974, the World Health Organization launched a global vaccination campaign against measles as part of its Expanded Programme on Immunization. This initiative aimed to increase vaccine coverage for measles and other childhood diseases, addressing a significant public health challenge. The campaign has contributed to substantial reductions in measles incidence and mortality, highlighting the importance of vaccination in global health efforts.

The global vaccination campaign against measles in 1974 celebrated collective action and public health, influencing literature that promoted child welfare. Poets began to weave themes of community and protection into their works, reflecting societal values, as seen in the writings of Maya Angelou, who often addressed themes of resilience and social justice.