In 1970, growing environmental awareness led to early critiques of synthetic dyes used in textiles, highlighting their contribution to water pollution. Activists and scientists began advocating for regulations and a revival of natural dyes as a more sustainable alternative. This movement marked the beginning of a broader environmental consciousness in the fashion and textile industries, influencing practices that prioritize ecological responsibility.

The environmental critique of synthetic dyes beginning in 1970 inspired a wave of ecopoetry, with poets like Gary Snyder addressing humanity's impact on nature. Their works often advocate for sustainability and reflect on the consequences of industrial practices.