Around 700, the 'Uthri' tribe of Arabia popularized a courtship custom that emphasized pure, idealized chaste love, known as 'Uthri' love. This tradition celebrated spiritual longing and emotional connection over physical intimacy, reflecting cultural values of the time. The 'Uthri' poetry significantly influenced Arabic literature, contributing to the rich tapestry of themes surrounding love and desire in Islamic culture.

The rise of 'Uthri' Platonic love in Umayyad poetry around 700 created the legendary narrative of Layla and Majnun. This theme shaped the mystical vocabulary of Arabic and Persian Ghazal poetry, influencing poets like Rumi and Hafez in their explorations of love and longing.