In 1960, Jean-Luc Godard's films within the French New Wave movement revived absinthe imagery, reflecting the bohemian culture of the time. This artistic choice connected contemporary cinema with historical narratives of artistic rebellion and excess. Godard's references to absinthe not only enriched his films but also contributed to the cultural discourse surrounding art, substance, and identity in post-war France.

Jean-Luc Godard's references to absinthe in the New Wave cinema of 1960 bridged to postmodern poetry that explores nostalgia and cultural memory. Poets like Anne Waldman began to weave cinematic references into their works, reflecting on the interplay between art forms.