In 1957, Durex produced the first lubricated condom, a significant innovation in sexual health products. This development improved user experience and comfort, contributing to safer sexual practices. The introduction of lubricated condoms marked a turning point in public health and personal care, reflecting broader societal changes regarding sexuality and reproductive health.

The production of the first lubricated condom by Durex in 1957 enhanced accessibility and contributed to post-war literature's themes of liberated sexuality. Poets began to explore the nuances of intimacy and relationships, reflecting societal shifts in attitudes toward sex and love.