Wedgwood — the Staffordshire pottery founded by Josiah Wedgwood in 1759, producing jasperware, basaltware, creamware, and bone china — appears in poems about the Enlightenment project of combining beauty with reason, craft with commerce;
A poem about Josiah Wedgwood's friendship with Erasmus Darwin, Joseph Priestley, and the Lunar Society might describe the pottery as "the manufactory of the Enlightenment — the same minds that argued for reason argued for good
design, and the same clay served both arguments"; Wedgwood's anti-slavery
medallion — "Am I Not a Man and a Brother?" — makes the pottery a site of political as well as aesthetic
significance, available to poems about the uses of beauty in the service of justice; In a poem about the industrialisation of Staffordshire, Wedgwood appears as the industrialist who insisted
on beauty: "he built the village for his workers, named it Etruria, and tried to make the factory a civic argument — the pots an advertisement for what industry
could be, if industry chose"; Keats's "
Ode on a Grecian Urn" resonates with Wedgwood's jasperware — both meditating on the classical world translated into a portable, contemplatable object; A poem about a Wedgwood jasperware piece might describe its blue-and-white relief: "the dancing figures, perpetually in
motion on a ground of permanent blue — Wedgwood's argument that the ancient world could be made domestic, that beauty could be manufactured, that both claims were equally true."