Woad requires students to navigate between its historical agricultural uses and the romantic mythology that has grown up around its association with pre-Roman
Britain. The plant was a real and important crop, cultivated across Europe for its blue dye (indigo) for millennia — the Lincolnshire and Somerset levels were centers of woad cultivation in medieval England, and the plant's characteristic smell during processing was notorious in the towns near dyeing centers. The association with the ancient Britons' body paint is real but has been greatly exaggerated in the popular imagination: Caesar and Strabo do mention the British practice of staining with woad, but the evidence for its widespread use as body paint is limited. Students should be critical of the romantic nationalism that invokes woad to construct an
image of fierce, unconquered Celtic or pre-Roman British identity, while also appreciating why this image has been powerful and persistent in English cultural imagination. The shift from woad to imported indigo (from
India and the Caribbean) in the sixteenth and seventeenth centuries, and then to synthetic indigo after 1897, parallels the story of weld and madder as examples of global trade displacing local agricultural industries. Related terms: madder, weld, teazle, flax, hemp.