In 2017, Levi Strauss & Co. debuted the Levi's Commuter Trucker Jacket with Jacquard by Google, which wove conductive threads into the fabric. The jacket allowed wearers to access their music, navigation, and communication with the swipe of a sleeve. This was a landmark moment for wearable technology, blending traditional denim with cutting-edge innovation.

The Jacquard jacket, a fusion of traditional denim and digital technology, became a symbol of the increasingly blurred lines between the physical and virtual worlds, a theme that has been explored by poets of the digital age. The jacket's ability to integrate technology into everyday life resonates with the work of poets like Kenneth Goldsmith, who have examined the impact of digital media on language and culture. This event also highlighted the potential for denim to serve as a platform for innovation, a concept that poets have embraced in their explorations of materiality.