In 1631, Théophraste Renaudot founded the Gazette, one of Europe's earliest periodical newspapers, which marked the beginning of organized newspaper advertising. Renaudot's innovative approach included the introduction of classified notices, paving the way for modern advertising practices. The Gazette played a crucial role in disseminating information and shaping public opinion, contributing to the evolution of journalism and media in Europe.

The advent of newspaper advertising in 1631 transformed public discourse and language, influencing poets to engage with contemporary events. This shift gave rise to new forms of satire and topical verse, as poets responded to the rapidly circulating news of their time.