Rise of subscription publishing
Poet involved
What happened
From around 1700, authors began soliciting advance payments from readers before a book went to press, a practice known as subscription publishing. Lists of subscribers were often printed in the volume itself, giving patrons social recognition. The model freed writers from sole dependence on wealthy individual patrons, broadening who could afford to publish poetry and prose.
Literary impact
The rise of subscription publishing in 1700 enabled poets like Alexander Pope to fund and control the publication of their works. This shift allowed for greater artistic freedom and the ability to reach targeted audiences, influencing the evolution of poetic forms and themes.
Source: Wikipedia