The establishment of the Chypre fragrance family in 1917 by François Coty marked a significant moment in the perfume industry. Coty's creation, characterized by earthy and mossy notes, set the standard for modern perfumery and inspired countless variations. This innovation not only influenced fragrance composition but also reflected broader cultural trends in scent and personal expression.

The establishment of the Chypre fragrance family in 1917 inspired modernist poets to experiment with sensory experiences in their works. Poets like T.S. Eliot began to explore the interplay of scent and memory, enriching their poetry with layered meanings and evoking emotional responses through olfactory imagery.