WEAF Broadcasts an Early Paid Radio Advertisement
Poets involved
What happened
In 1922, New York radio station WEAF broadcast one of the first paid radio advertisements, marking a pivotal moment in the history of commercial broadcasting. This advertisement set a precedent for the future of radio as a medium for marketing and communication. The introduction of paid advertisements transformed the radio industry, leading to the establishment of advertising as a primary revenue source for broadcasters.
Literary impact
The early paid radio advertisement broadcast by WEAF in 1922 marked a shift in the soundscape of modern life, influencing poets like Langston Hughes and William Carlos Williams. The rise of commercial radio altered the dynamics of spoken-word culture, prompting poets to explore new forms of expression.
Source: Wikipedia