In 1933, Tho-Radia launched a line of radioactive cosmetics in France, claiming skin rejuvenation benefits from thorium and radium. This controversial product line reflected the era's fascination with science and health, despite the later recognition of the dangers associated with radiation exposure. The popularity of Tho-Radia cosmetics serves as a cautionary tale about consumer safety and the ethical implications of scientific advancements in beauty products.

Tho-Radia radioactive cosmetics in 1933 symbolized the interwar fascination with science and modernity, influencing poetry that critiqued society's blind embrace of technological advancements. Poets began to explore the darker implications of progress, reflecting on the tension between innovation and ethical responsibility.