OshKosh B'Gosh Enters the Workwear Market
Poets involved
What happened
In Oshkosh, Wisconsin, the OshKosh B'Gosh company began manufacturing durable workwear, including denim overalls and trousers, catering to railroad workers, farmers, and laborers. The company's striped overalls became a staple of American workwear, and the brand would later expand into children's clothing. OshKosh B'Gosh's entry into the market signaled the growing demand for denim beyond the mining camps of the West.
Literary impact
The rise of regional workwear manufacturers like OshKosh B'Gosh reflected the industrialization of the American Midwest, a theme that permeates the poetry of Edgar Lee Masters and Carl Sandburg. The company's name, a playful combination of a Native American word and a Scots-Gaelic exclamation, embodies the linguistic diversity that American poets have celebrated. The workwear produced in Oshkosh became part of the material culture that poets like William Carlos Williams would later chronicle in their celebrations of the ordinary.
Source: Wikipedia
