In 1927, a campaign by US soap manufacturers promoted daily bathing and hygiene habits through the Cleanliness Institute. This initiative aimed to educate the public about the importance of personal hygiene, coinciding with the rise of consumer culture and modern sanitation practices. The campaign significantly influenced societal norms around cleanliness and health, contributing to the establishment of hygiene as a public health priority.

The promotion campaigns by the Cleanliness Institute in 1927 influenced advertising jingles and popular culture poetry, emphasizing personal improvement and hygiene. Poets began to reflect on the intersection of consumerism and self-identity, creating works that critiqued or celebrated modern societal values.