In 1928, the Hoberg Paper Company launched Charmin toilet paper, introducing a feminine logo to soften the product's perception. This marketing strategy aimed to appeal to women and positioned Charmin as a household staple. The introduction of Charmin marked a significant moment in consumer culture, reflecting changing attitudes toward personal hygiene and marketing practices.

The introduction of the Charmin brand in 1928, with its feminine marketing, exemplified modern branding's influence on consumer poetry and pop culture references. Poets like Frank O'Hara and John Ashbery engaged with themes of consumerism and identity in their works.