Founding of the Kellogg's Breakfast Cereal Company
Poets involved
What happened
The founding of the Kellogg's Breakfast Cereal Company in 1906 by Will Keith Kellogg revolutionized breakfast culture by mass-producing corn flakes. This innovation not only created a new consumer market for packaged breakfast foods but also promoted health food marketing in America. Kellogg's success played a crucial role in shaping dietary habits and the food industry, influencing breakfast consumption patterns for generations.
Literary impact
The founding of the Kellogg's Breakfast Cereal Company in 1906 coincided with modernist poetry's exploration of consumer culture. Poets like Ezra Pound and T. S. Eliot critiqued the health food marketing trends, embedding themes of consumption and societal change in their works.
Source: Wikipedia