Rise of Mail-Order Catalogues
Poet involved
What happened
The rise of mail-order catalogues in the 1870s revolutionized retail and consumer culture, particularly in rural areas. Companies like Sears Roebuck enabled consumers to order goods directly from catalogues, expanding access to a variety of products. This innovation not only changed shopping habits but also contributed to the growth of a consumer economy, influencing marketing strategies and the development of modern retail practices.
Literary impact
The rise of mail-order catalogues in 1870 democratized access to goods, which was reflected in literature exploring American consumerism and mobility. Poets like Walt Whitman and Susan Glaspell examined the implications of this new consumer culture, intertwining themes of desire and identity in their works.
Source: Wikipedia
